Just under half of respondents to our latest poll indicated that they attended WTM Africa in Cape Town last week – a show the majority of attendees described as a significant success.
The 2025 trade show, which took place at the Cape Town International Convention Centre from April 9-11, was the largest in the event’s history, attracting 742 exhibitors with 96 countries represented.
A breakdown of our poll results shows that 15% of respondents attended as exhibitors, 7.4% as buyers and 24.4% as visitors. The remaining 53.2% did not attend.
Have volatile politics had an impact on US demand?
The rapid state of flux in the US political and economic landscape is raising questions about demand for travel from the US to long-haul destinations. With the US accounting for a large swathe of overseas tourism to Africa, we’re gauging whether this volatile environment is having an effect on your business from the country.
Our poll question this week is:
