Are digital engagement platforms a more effective and cost-efficient marketing strategy than attendance at trade shows? — Tourism Update

Are digital engagement platforms a more effective and cost-efficient marketing strategy than attendance at trade shows?

Are digital engagement platforms a more effective and cost-efficient marketing strategy than attendance at trade shows?

2 February 2026

Yes18% (20)
No28% (30)
Both platforms are equally important54% (59)

Total responses: 109

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