What’s driving the shortage of mid-market accommodation in Southern Africa? — Tourism Update

What’s driving the shortage of mid-market accommodation in Southern Africa?

What’s driving the shortage of mid-market accommodation in Southern Africa?

13 April 2026

Shift towards luxury development 21% (16)
Rising operating costs pushing prices up 29% (23)
Strong demand but limited supply 10% (8)
Lack of investment in secondary regions 9% (7)
Mid-market still exists but it’s just overlooked 28% (22)
Other3% (2)

Total responses: 78

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