With World Travel Market London (November 9-11) and IBTM Barcelona (December 1-3) going virtual this year, do you believe physical attendance at global travel trade shows is a thing of the past? — Tourism Update

With World Travel Market London (November 9-11) and IBTM Barcelona (December 1-3) going virtual this year, do you believe physical attendance at global travel trade shows is a thing of the past?

With World Travel Market London (November 9-11) and IBTM Barcelona (December 1-3) going virtual this year, do you believe physical attendance at global travel trade shows is a thing of the past?

21 September 2020

Yes – it’s no longer worth the expense and the travelling 26% (177)
Maybe – some shows could be held virtually but the big ones are still worth it31% (210)
No – it’s key for relationships, networking and showcasing new products44% (298)

Total responses: 685

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